Full-color printing, also called "4-color process," uses Cyan (C), Magenta (M), Yellow (Y), and Black (K) inks in different percentage combinations to create the colors we see in print. By specifying your design elements using a CMYK formula, you can be confident that you will get the colors you want. Create your design in CMYK color instead of RGB whenever possible. The swatches below are CMYK color builds, shown with their "recipes," or C-M-Y-K percentages. If your graphic arts printing file specifies any of these color combinations, the colors in your final piece will turn out very close to what you see here. Your printer and monitor may preview different results, but this is what you can expect.
A printed version of this Design Guide is included in our sample pack, which you can request below.
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